Online radio streaming is gaining ground in the United States. According to data, 65.85 million Americans used such services monthly in 2017, on average tuning in for 14 hours 39 minutes every week. Forecasts suggest that 55.8 percent of the entire U.S. population and as much as 68.4 percent of the U.S. internet users will have become online radio users by 2019.

 

      Online radio streaming is gaining ground in the United States. According to data, 65.85 million Americans used such services monthly in 2017, on average tuning in for 14 hours 39 minutes every week. Forecasts suggest that 55.8 percent of the entire U.S. population and as much as 68.4 percent of the U.S. internet users will have become online radio users by 2019.Online radio streaming is gaining ground in the United States and worldwide. According to data, 65.85 million Americans used such services monthly in, on average tuning in for 14 hours 39 minutes every week. Forecasts suggest that 55.8 percent of the entire U.S. population and as much as 68.4 percent of the U.S. internet users will have become online radio users within the

next year alone.

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      The other major Internet radio trend important to advertisers is mobile usage. Internet radio

listening has rapidly become a mobile experience for consumers.

Recent data shows that Young Adults (18-24) listen to internet radio more than terrestrial. Two

of the top five most popular apps in America (Pandora and YouTube) are used for streaming

music. Internet radio has become the most accessible and unique form of media ever.

Individuals are now spending more time on their phones than watching television.

 

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